Brett was exploring Oxford Street with his trusty old backpack.
The sky opened up. Classic British downpour.
By the time he got home, he was soaked through.
So was everything in his bag.
Most people would've just bought a new bag.
Brett started a company.
Their paths crossed while Emma was abroad with her family.
A romance that would span oceans.
They blended their last names — Rosenberg and Katz.
ROKA London was born in 2016.
Then their first child arrived in 2020.
And they launched something new for this side of the Atlantic:
Same bags. Same heart.
New name for a new chapter.
Since 2020, every ORI bag has been made from recycled materials.
Plastic bottles that would've ended up in a landfill or the ocean.
Fabric scraps and offcuts given new life.
They didn't just choose ethical manufacturing.
They built the entire company around it.
"Don't just list products. Share why you offer them."
You could put an ORI bag on a shelf with a price tag.
Hope for the best.
Or you could tell a customer this story.
A couple who met across oceans.
A downpour on Oxford Street.
A baby who inspired a new brand.
Bags made from what we throw away.
Which version sells the bag?
That's the difference between listing a product and telling a story.
And the difference between a customer who buys once —
and one who comes back and brings a friend.
Bags. Backpacks. Umbrellas. Socks.
Every color you didn't know you needed.
Functional. Waterproof.
The kind of thing customers pick up and don't put down.
Opening order: $500 | Reorder: $350
"When a retailer knows and tells the brand story, the customer connects emotionally. Emotional connection drives purchases."
This is what stewardship looks like.
You're not just stocking a product.
You're carrying a story.
Choosing brands whose values match yours.
And passing those values to your customers.
That's curation with courage.
That's retail at its best.
I'd love to tell you more.
And help you figure out how to tell this story to your customers.
Let's TalkReady to place an order?
Place an Orderxoxo, AmyFay